These Aren't the Droids You're Looking For

The current Droid teaser ads assert a few points. I’d like to discuss each:

iDon’t have a real keyboard: This has been a common complaint about the iPhone since day one. Honestly, I had serious concerns about the iPhone not having a real keyboard myself when it was first released. And when I first used my iPod Touch (essentially the same thing as an iPhone for purposes of the keyboard) I had some difficulty with it. But the more I practiced, and with each update to the iPhone/iPod Touch software, I got much more efficient with the virtual keyboard. Now I feel completely comfortable with it. And I have observed users who are insanely fast typing on the iPhone – with one hand even! I believe that most people who complain about the iPhone virtual keyboard have never used it or have only given it cursory usage.

But it doesn’t really matter what technical people like myself think. As far as marketshare goes, what is important is what the mainstream user thinks. I believe most mainstream users don’t really understand the relative merits of a “real” keyboard as compared to a virtual keyboard. But if a commercial like this makes them wonder about it, they’d just ask their iPhone using friends (of which they have plenty because smartphone users tend to flock together). Those friends would mostly say that they don’t really have a problem with the iPhone’s keyboard. And that would be the end of this argument in their minds. Score: iPhone 1 – Droid 0

Another point often overlooked about the iPhone’s virtual keyboard is that it can be easily customized for each language. So the exact same iPhone hardware that is manufactured for the US market can be easily loaded, for example, with the Chinese language software. This allows Apple to take advantage of massive economies of scale and worldwide ubiquity. Android phones made by many different manufacturers will need to be custom built for each language they support. This will make it difficult for other phone manufacturers to make as much profit as Apple does from each of their iPhones.

iDon’t run simultaneous apps: There’s nobody who appreciates geeky technology better than me (my wife would say there’s no bigger geek). And I certainly appreciate the ability to run simultaneous apps. But really, in using the iPhone, I can’t honestly say that the lack of running apps simultaneously has bothered me much. While simultaneous app usage is great on a desktop, I don’t think it translates quite as well to a handheld device. Apple’s position is that simultaneous apps can drain battery life (more on that later). That argument is yet to be proven with the Palm Pre and Google Android devices, so we’ll see. But once again, what does the mainstream user think? I think that most users have little concept what “simultaneous apps” could do for them, so this argument just goes over their head – and probably turns them off in the process. iPhone 2 – Droid 0

iDon’t take night shots: This argument is pretty specific and could be pretty effective. But how many smartphone users care that their phone can take night shots? Certainly the geekier among us can appreciate this feature. But I believe most users will think, “that’s neat” and not much more. iPhone 3 – Droid 0

iDon’t do open development: Ummm … yeah. Who cares? What does this even mean? Once again, geeky types might get the warm and fuzzies over this, but the average user has no idea what open development means for them. iPhone 4.5 – Droid 0 (I give the iPhone 1.5 points on this one because this argument is just so weak).

iDon’t customize: Really? I think the iPhone is pretty customizable. But hey, I’m just an average user (well, not really, but close enough). I think the mainstream user would find this confusing. What exactly is customizable? “Oh well, I guess I’m just not smart enough to know what that means so I’ll just ignore the Droid”. iPhone 5.5 – Droid 0

iDon’t have widgets: Honestly, I had to look this up. I wasn’t quite sure what Android widgets were (they weren’t part of the first Android release). And yes, I’m a super-geek as my wife would attest. So if I wasn’t clear on the whole widget concept, how is the average user going to know? Basically, once again, this goes over users heads and possibly turns them off to the whole Droid concept. iPhone 6.5 – Droid 0. Ironically, one of the concerns about widgets is that they may drain battery life, which leads to the next point.

iDon’t have interchangeable batteries: Yet another argument that has been around since day one of the iPhone. So far it hasn’t seemed to hinder iPhone adoption. I theorize that this is because the iPhone’s battery life is more than adequate for most users. Other users can fairly easily charge their phones at least once during the day (the iPhone seems to charge quite quickly). And for those who really need more battery life, there are third party products that can augment the iPhone battery. I believe that most users who own phones that have interchangeable batteries never purchase another battery.

Apple has proven with their MacBook laptops that by designing a battery that isn’t user interchangeable, they can increase the runtime as well as the lifetime of the battery. This is often overlooked by those that argue against the iPhone battery. Sufficient runtime and lifetime of a battery can negate the need for interchangeability. On the counter, if the software is not efficient (simultaneous apps and widgets?), it can increase the likelihood of needing an extra battery.

So far I’ve been fairly harsh on this ad, but let me state what I do like about it. It is clear and concise and plays on the perceived strengths of the Android platform. It isn’t the “100% You” blather that T-Mobile is putting out there, and it isn’t the touchy-feely existentialism that the Palm Pre phone ads portray. Combined with the “pick your network” ad campaign, this looks good for Verizon. The question is just how good?

Overall, I think this ad suffers from the same problem as the Palm Pre ads – they seem to be written by geeks for geeks. Sure the iPhone has a lot of geek appeal, but Apple knows they don’t need to sell to that market. The iPhone has been successful precisely because it targets the mainstream in features, ease of use, and marketing. It seems the other guys haven’t yet figured this out. Until they do, I don’t believe they’ll have much success.

You Can Pick Your Friends …

I’ve observed that Verizon has been running an ad campaign for a couple of weeks subtly attacking the iPhone. The campaign basically claims that Verizon’s network is superior to AT&T’s network by such a large margin that you should forget about any phone that doesn’t run on Verizon’s network. As they claim, “before you pick a phone, pick a network”. Obviously, the underlying message is “forget the iPhone – it doesn’t run on Verizon”.

I think this is actually a very good campaign because the message is clear and Verizon is playing on the perceived strength of its network. It can definitely make people think twice about buying an iPhone if they have any qualms about AT&T’s network. The question will be if the message resonates with enough people to put a dent in iPhone sales. I believe it boils down to whether or not people are more swayed by the marketing of a network or the marketing of devices. Personally, I think it is pretty clear that the mainstream is more apt to gravitate to an exciting, fun device than the relatively boring technology of a wireless network.

I think Verizon realizes this, however. What should not be missed is that Verizon has recently started the Droid campaign. It seems that Verizon is attempting a one-two punch at the iPhone. 1) our network is much better, and 2) we have devices that are better than the iPhone. I’ll write more on the Droid campaign in another article. The question for now is whether Verizon actually believes that Google Android phones are better than the iPhone, or if they are using this campaign to pressure Apple into releasing an iPhone on their network. Likely, Verizon knows that this strategy is their best chance of success either way.

If Verizon grows its customer base large enough with this campaign, they are in a much stronger position to negotiate with Apple, if they feel they even need the iPhone anymore. If enough customers switch away from AT&T (and the iPhone) because of their network, or if Google Android phones start to develop a significant enough following on Verizon’s network for Apple to notice, then it puts pressure on Apple to develop iPhones for Verizon’s network. The risk to Verizon is if this campaign isn’t very successful, it cements the iPhone’s dominance in the market and puts Apple solidly in the driver’s seat in any negotiations.

Seventh Heaven?

Windows 7 is now officially available for purchase and should be pre-installed on any newly purchased Windows computers. So now is the time for reality to set in. Is Windows 7 going to restore Microsoft’s credibility, or will it be another failure like Vista?

For the record, I do not recommend that users attempt to upgrade to Windows 7 right away, at least on computers that are considered important (if you have spare machines or virtual machine software feel free to go for it!). It is prudent to allow the early adopters to unearth real-world issues and let Microsoft release their first wave of updates before attempting to migrate to Windows 7.

Windows 7 has been getting good reviews during its testing phase. However, so did Vista. But this time it seems that Microsoft has taken the time to properly and thoroughly test this release of Windows (you may or may not recall that Microsoft was under great pressure to release the long-delayed Vista). However, with relatively few perceptible feature improvements, there are many that feel Windows 7 is mostly just a bug-fix release for Vista.

So will Windows 7 triumph or bomb? I think that the end result will be somewhere in the middle. Windows 7 will likely be perceived as better than Vista (assuming no major catastrophes), so the extremely negative reputation of Microsoft’s shipping operating system will be lost. And since most new PCs will ship with Windows 7, it will not be hard for Microsoft to claim that Windows 7 is being adopted at a steady rate (just like they did with Vista – even if the customer downgraded to XP). However, the flip side will be that most users won’t really find anything all that great about Windows 7, so it won’t generate any great buzz as compared to other popular technologies. Basically, I believe Windows 7 will be adequate for most Windows users so it will do well enough in the market, but it won’t provide any breakthrough new features that will rank it high in the minds of the mainstream.

The other factor that will drag on Windows 7 is the ever present threat of viruses and spyware. Windows 7 is virtually just as vulnerable to these threats as the previous few versions of Windows were. As adequate as Windows 7 may be, malware infections will continue to cause users frustrations. In my observation, malware is the most visible reason that users switch to other operating systems. Yes, Vista was bad, but many users will just put up with bad. However, malware is intrusive and dealing with it is time-consuming and expensive. Unless Microsoft can address this issue, it will continue to be the elephant in the room that will cost them mind and market-share in the long run.

But Sir, Nobody Worries About Upsetting a Droid

A couple of weeks ago, Google and Verizon announced a partnership to co-develop a series of phones based on Google’s Android platform. Just this weekend, a marketing campaign attacking the Apple iPhone was launched promoting the Verizon “Droid”. Thus, many are prognosticating, the opening salvos been fired in the first serious competitive threat to the iPhone.

There are many, many articles on the web that talk about nearly every angle of this topic ad nauseum. So I won’t rehash any of those articles. For me, what this “battle” will come down to is which business model resonates with the market better. The iPhone model: where Apple has tight control over the entire platform from hardware to software. Or the Android model: in which Google develops the software platform and leaves it up to other vendors to implement the hardware.

Up to this point, the iPhone has succeeded exactly because Apple was able to develop a device they had total control over, resulting in a very easy to use product that brought smartphone features to the average user. It will be interesting to see if Google’s model of more open development will result in devices that are as slick or polished, are as easy to use, and that will create the type of affection among its users that the iPhone has. It will be this, not tech specs or marketing campaigns, that will determine which smartphone will be the dominant player for the next several years.

Head in the Clouds

A lot has been written in the last few months about “cloud computing”. Basically, cloud computing is the generic term for computing services and applications that are hosted over the Internet. They can be as simple as web-based e-mail services such as Yahoo Mail or Gmail. Or they can be more complex and full featured services such as Google Apps, which provide on-line word processing or spreadsheet software. Other companies such as Microsoft and Apple are taking steps to offer cloud computing services and applications.

If one were to read all that was being written about cloud computing, it wouldn’t be difficult to draw the conclusion that the future of computing is in the clouds – and that future is right around the corner. However, before taking that viewpoint, I have a few things for you to consider.

The reality is that “cloud computing” isn’t really a new concept. It has existed for years in various forms and names. Companies called Application Service Providers (ASP’s for short) have been around a long time providing hosted applications. Another name for cloud computing is Software as a Service (SaaS for short). Whatever it is called, the bottom line is that your software is hosted somewhere on the Internet, and not on your own servers or computers. This can be great if you or your employees are highly mobile. As long as they have an Internet connection they can access their software and data, virtually from any computer available. However, the fact that access to applications and data is completely dependent on an Internet connection can be a huge liability. It should be pretty obvious that if your Internet connection goes down or is not reliable, then you can’t access your software and data. Or if the service you are dependent on has problems, as both Google Apps and Gmail have done this year, you are out of luck as well.

In my mind, cloud computing will have its fit with highly mobile workers and some large organizations, but it will not filter down into the mainstream or small business until Internet services become a lot more reliable or redundant Internet services become extremely cost effective. As well, not all applications, such as digital media, are yet a good fit for cloud computing. So I foresee that while that the future may indeed be at least partially in the clouds, this future is going to take some time to get here.

Resolution to KB971486 and 0x000000E3 Blue Screen, Windows XP

I had a client experiencing a blue screen of death (BSOD) upon every boot with error 0x000000E3, “a thread tried to release a resource it did not own”. This was not a BSOD error I ever recalled seeing. Most of the information I found on the Internet was irrelevant, but I did find several postings on forums from users who were experiencing this exact same error. I quickly realized all the postings were from today or yesterday! All reported that this error occurred after running some Microsoft updates, which was the exact symptoms of my client. Unfortunately, all the solutions were to do a repair install of Windows XP.

So I set about to find a better solution than a repair install. I won’t bore you with the details of how I discovered the fix so I can get this info out there as soon as possible and help the poor souls who will likely experience this problem in the next few days or weeks. I found that Microsoft update KB971486 is the trigger to the problem.

(Update: see the end of this article for an additional method of uninstalling KB971486. Update #2: see another method suggested by a commenter for those using a boot CD or attaching their hard drive to another computer) I was able to resolve the issue for my client by accessing his hard drive from a boot CD and manually copying the following files:

COPY  “C:\Windows\$NtUninstallKB971486$\ntkrnlmp.exe” “c:\Windows\driver cache\i386\ntkrnlmp.exe”

COPY  “C:\Windows\$NtUninstallKB971486$\ntkrnlpa.exe” “c:\Windows\driver cache\i386\ntkrnlpa.exe”

COPY  “C:\Windows\$NtUninstallKB971486$\ntkrpamp.exe” “c:\Windows\driver cache\i386\ntkrpamp.exe”

COPY  “C:\Windows\$NtUninstallKB971486$\ntoskrnl.exe” “c:\Windows\driver cache\i386\ntoskrnl.exe”

COPY  “C:\Windows\$NtUninstallKB971486$\ntkrnlpa.exe” “c:\Windows\system32\ntkrnlpa.exe”

COPY  “C:\Windows\$NtUninstallKB971486$\ntoskrnl.exe” “c:\Windows\system32\ntoskrnl.exe”

COPY  “C:\Windows\$NtUninstallKB971486$\ntkrnlmp.exe” “c:\Windows\system32\dllcache\ntkrnlmp.exe”

COPY  “C:\Windows\$NtUninstallKB971486$\ntkrnlpa.exe” “c:\Windows\system32\dllcache\ntkrnlpa.exe”

COPY  “C:\Windows\$NtUninstallKB971486$\ntkrpamp.exe” “c:\Windows\system32\dllcache\ntkrpamp.exe”

COPY  “C:\Windows\$NtUninstallKB971486$\ntoskrnl.exe” “c:\Windows\system32\dllcache\ntoskrnl.exe”

In effect, this is uninstalling the update. Update #3 I would suggest that after you get your computer booting, you properly uninstall the update from the Add/Remove Programs control panel. Note that while I used a boot CD to access the hard drive, you could also remove the drive and connect it to another computer and accomplish the same thing. I’m sure there are other methods, but that is beyond the scope of this article.

I’ve not had time to fully test all aspects of this fix, so I can’t guarantee this will fix the problem if you are experiencing it, or if this is a complete fix. But hopefully it will get your computer booting so you can use it.

Links to Digg, FaceBook, Twitter, etc. are at the end of this article just above the comments. Do everyone a favor and spread the word, as this seems like this may be an emerging widespread problem.

Update: There is another method for uninstalling any Microsoft update that is applicable here. Here is the quick rundown:

1. Boot from your Windows XP CD or DVD and start the recovery console (see this Microsoft article for help with this step)

2. Type this command: CHDIR $NtUninstallKB971486$\spuninst

3. Type this command: BATCH spuninst.txt

4. Type this command: exit

The computer should restart and hopefully your problem will be fixed. Again, go to the Add/Remove Programs control panel and properly uninstall KB971486.

Update #2: If using UBCD or any other boot CD, a simple solution is to rename the file C:\Windows\$NtUninstallKB971486$\spuninst\spuninst.txt to spuninst.bat then just double-click it. This will automate the uninstallation process. Thanks to commenter Mark for the tip!

Update #3: A few users have commented that “properly” uninstalling the update from Add/Remove Programs control panel made things worse. I have now personally observed this. So I am recommending that once you fix the blue screen problem using one of the above methods, don’t bother uninstalling KB971486 from the Add/Remove Programs control panel.

The Bing is Dead. Long Live the Bing.

It is being reported that the new search engine (excuse me, “decision” engine) from Microsoft, Bing, lost one point of search market share in the month of September. This was the first time Bing has lost market share since it was introduced in June. Also noteworthy is that Yahoo also lost a point in September.

Bing’s share went from 9.64 to 8.51 percent while Yahoo’s went from 10.5 to 9.4. One way to look at these numbers is that Bing is right up there with Yahoo. Another way to look at these numbers is that Google had 90% of the share in September.

So depending on your viewpoint, this could be really bad for Bing or no big deal at all. Supporters of one side or another will spin this as they see fit. To me this also seems to correlate with the amount of advertising Microsoft does for Bing. It seems that I’ve not seen as many Bing commercials lately, so it’s probably not surprising that less publicity equals less market share.

Carl Sagan Would be Proud!

Carl Sagan was known for the phrase “billions and billions”, which ironically he claims to have never actually said. And among those who know Apple’s history, he is also known as the “Butt-Head Astronomer“, due to an infamous legal clash he had with Apple. But let’s just ignore the facts and pretend the title of this article is completely appropriate, as Apple has announced today that their App Store has passed the 2 billion download mark. It took nine months for the App Store to pass 1 billion downloads and now has only taken about 5 months to do another billion.

What does this mean for the average consumer? Not much at this point, but what is important to keep an eye on is whether the Apple App Store will so completely dominate the market that it stifles development for other mobile platforms (similar to what Microsoft Windows did in the 90’s). Another important thing to keep an eye on is how news like this affects large corporations in their implementation of the iPhone. Many IT departments are still very resistant to supporting the iPhone in their companies and the battle between users and IT over this topic is interesting to keep an eye on. As I referenced in my earlier article regarding the control of technology in companies, the role of IT departments is changing and the iPhone is one of the defining moments in this trend.

M-M-M-M-MMS

After much anticipation, Multimedia Messaging Service (MMS) has been enabled on the AT&T network for iPhone 3G and 3GS owners (sorry – original iPhone users are left out). There was much dismay when Apple announced that the iPhone 3.0 software would support MMS, but would not be available in the US until AT&T would allow it. AT&T claimed that they were preparing their network to handle the expected flood of MMS traffic. Most of us just assumed that MMS usage would greatly increase the traffic on AT&T’s network. However, a very interesting article questions that assumption.

Notably, the article argues that MMS has been available for years on other phones and has not been used very much. In fact, MMS only made up 2.5% of all messages sent in 2008. So it wouldn’t seem that MMS on the iPhone should add all that much traffic. Yet AT&T expects “record volumes” of MMS traffic now that the iPhone has MMS. The article also mentions that one factor in the lack of acceptance for MMS has been the unwieldy interfaces of other phones. The iPhone definitely makes it a lot easier to send MMS messages. So after all is said and done, this situation becomes an interesting case study in how user interface affects the acceptance of technology. As usual, stay tuned …

T-Mobile Needs to T-ry Again

I just saw a T-Mobile commercial for the myTouch 3G smartphone. It features Whoopi Goldberg, Phil Jackson, and Jessie James passing around the phone. The tagline at the end of the commercial is “The first phone that becomes 100% you”.

My wife didn’t see this commercial but I’m sure she would have said, “everyone in that marketing department needs to be fired”, as she often does after watching a bad commercial. I would wholeheartedly agree with her in this instance.

Now to be fair, from a technical standpoint and what I know about the phone and the Google Android platform, the myTouch 3G is a nice phone with some nice features. But let’s face it, nice phones don’t win. Not since the iPhone come on the market at least. Marketers must face the stark reality that nearly everyone will compare their product to the iPhone and you don’t get a second chance to make a first impression.

I think most average users will see a commercial like this and yawn. Great, more celebrities. They’re passing around a phone. Cheesy music in the background. The phone can show pictures and video – been there, done that. What the heck does “becoming 100% you” mean? Why should I spend a second of my time considering this phone instead of the iPhone?

If phones like this stand any chance of being moderately successful, the marketing efforts surrounding the phones need to focus on showing users how the phones are better or at least on par with the iPhone. They need to show how the phones solve everyday problems quickly and elegantly. Basically, instead of trying to reinvent the wheel, they just need to copy the formula of the iPhone commercials for the near future. Of course, this doesn’t often play well with marketing departments, so look for my wife to continue to call for more mass-firings.

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