Less is More

I just read an article that nicely sums up why, regardless of what the technocratic elite believe, the iPad will be a huge hit with mainstream users. It’s the KISS theory – Keep it Simple Stupid. It doesn’t matter how powerful a tech device is – if it is not simple, people won’t be able to harness that power. The iPhone changed the world not just because how powerful it was, but because it was the first smartphone that an average person could pick up and understand how to use almost immediately.

Hey, I get it. The fact that non-technical users are being empowered to use technology with little need for assistance is very threatening to many of those who make a living from or pride themselves on their technology knowledge. To those I say: “Welcome to the New World. Adapt and Survive.”

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