It is being reported that the new search engine (excuse me, “decision” engine) from Microsoft, Bing, lost one point of search market share in the month of September. This was the first time Bing has lost market share since it was introduced in June. Also noteworthy is that Yahoo also lost a point in September.
Bing’s share went from 9.64 to 8.51 percent while Yahoo’s went from 10.5 to 9.4. One way to look at these numbers is that Bing is right up there with Yahoo. Another way to look at these numbers is that Google had 90% of the share in September.
So depending on your viewpoint, this could be really bad for Bing or no big deal at all. Supporters of one side or another will spin this as they see fit. To me this also seems to correlate with the amount of advertising Microsoft does for Bing. It seems that I’ve not seen as many Bing commercials lately, so it’s probably not surprising that less publicity equals less market share.
