Hot off the virtual presses, RIM has announced that they will be releasing a Mac version of their Blackberry Desktop Manager software for the Mac in September. You can read the full announcement on the Official BlackBerry Blog.
For as long as the BlackBerry has been in the market*, the lack of Mac support has been a glaring omission. Mac users have had to resort to various 3rd party utilities to sync their BlackBerries with no support from RIM.
Two things to consider: Is RIM introducing Mac support in an effort to head off the growth of the iPhone in the ever increasing base of Mac users? And will this introduction make more businesses consider the Mac?
As more users are switching to the Mac, the lack of support for the BlackBerry could be leading to those users switching to the iPhone as well. It would be interesting to find out if RIM has any data bearing this out. By introducing Mac support, they may figure that users can keep their BlackBerries when they switch to the Mac.
In contrast, those businesses who are heavily vested in the BlackBerry platform may have been holding off on considering the Macintosh due to the lack of Mac support from RIM. Now that RIM will officially support the Mac, those businesses may now take another look at the Mac. Interestingly, I’ve read studies that show Mac users are more likely to buy an iPhone. So wouldn’t it be ironic if by supporting the Mac, RIM is opening the door for more iPhone sales?
On a related note, I wonder to what extent the complete lack of BlackBerry support (along with lukewarm support from Palm) over the years played into Apple’s decision to create the iPhone. Perhaps the moral of the story is that those tech vendors who don’t support the Mac run the risk of Apple deciding to make their own competing product.
*I have a long history with the BlackBerry. I visited the (then small) RIM production facility in Canada back in 2001 as part of an evaluation for Anheuser-Busch (where I worked at the time). This was during the time of the original BlackBerry device, which was shaped like a large pager and was an e-mail only device. However, it was very advanced for the time and in part due to the evaluation our team performed, A-B started deploying the BlackBerry across the company. When I left the company a year later, one of the hardest things I had to do was give up my BlackBerry.
