Apple iPad – Home Run or Strikeout? Part 3: Criticism

If you have been following the coverage of the iPad announcement, you will have noticed quite a bit of negative commentary regarding the iPad – along with the positive reviews to be sure. Some people are surprised by this, considering all the hype leading up to the iPad introduction. Certainly, many more people now pay attention to the tech market than they did when the iPhone was introduced. They likely don’t recall the same type of negative press that the iPhone received 3 years ago. Now, as then, most of the negative remarks seem to be coming from people who are not the apparent target market of the new device or who simply don’t get what the new device, in this case the iPad, represents.

I’ll admit that as the iPad was being introduced, I was disappointed that it would not run Mac OS X applications. I was hoping the iPad would be a hybrid Touch OS/Mac OS X device. That was the technical user in me doing the thinking. But as I kept listening and began to grasp what the iPad could do and how people will make use of it, I realized that this was not a real issue at all.

The first thing to understand is that the iPad is not going to be a suitable replacement for many users’ desktop or laptop computers. It should be pretty clear that the iPad is a new type of device. While it is a computer, it is not a “general purpose” computer like we know today, but rather more of an “appliance”, as I described in my previous article. For most users, the iPad will do everything they need and a lot of what they want. But for other users, especially highly technical users, the iPad can not (at least not yet) do everything they need and want.

Now keep in mind that these types of users are not the target market of the iPad. However, they are the ones complaining the loudest about the iPad. Because users who are more technically-inclined are also more likely to write articles or post complaints on the Internet, it seems to slant a lot of the coverage of the iPad in a negative fashion.

The same thing happened with the iPhone. A lot of commentators downplayed the iPhone and many technical users focused on perceived flaws of the phone. Of course, none of that mattered as the mainstream public fell in love with the device and the rest is history. It seems very likely that the same thing is going to happen with the iPad, especially considering that the new device already has the momentum of the iPhone, iPod Touch, and the Apple App store to begin with.

Ironically, many of the technical users who are complaining about the iPad simply don’t get what the iPad can represent to them. These users appear to have the perception that Apple is trying to convince them to replace their existing computers with iPads. As I explained above, this isn’t the case. And by taking this attitude, they are blinding themselves to a very important idea. The iPad can be a great augmentation to their existing technology – if not for themselves, for their families. Consider a household with a general purpose computer for the more technical needs of a family and then a few iPads for the rest. The iPads can be picked up for quick use, satisfying the Internet needs and other digital media functions that most average users need a computer for. I predict that even highly technical users will begin to appreciate the iPad for those impulsive computing needs where their desktop or even laptop is not convenient or accessible.

For example, my wife and I for years have talked about some sort of computing device that would live in our kitchen. We often have wished we could look up recipes while in the middle of meal-making. While a laptop can sort of fill in that need, it is not an ideal device to have in a kitchen environment. Aside from the risk of spilling food or liquid on an expensive device, the keyboard and mouse interface is simply not convenient when your hands are busy preparing food. Consider an iPad that is mounted on some sort of arm and/or protected in a food-proof case similar to what is available for iPhones. This could be exactly the device we’ve been waiting for. Certainly I am a highly technical user. I’m not considering replacing my laptop with an iPad. However, I can certainly see myself using an iPad in many situations, such as the one I describe in the kitchen.

Finally, there are those users who are going to resist change for any reason and fight tooth-and-nail against it. While I don’t agree with their viewpoints, I can understand that many people feel threatened by change and also the idea that much of the knowledge they posses in the current computing environment may be made irrelevant by new advancements. I could write a great deal about this, but instead I direct you to this article that sums up my thoughts on the topic almost exactly. The author basically lays down an argument that the “old world” of computing (i.e. computers as we know them today) are giving way to a “new world” of computing (in which he basically describes my idea of appliance computing). I especially like the way he describes that new world computers are focused on the 80% of the 80/20 rule. This is precisely why the iPad will be successful. The 80% will love the device, no matter how much the 20% complain about it. I highly encourage you to read this article.

So bottom line, if you hear or read negative comments about the iPad, keep in mind the viewpoint of the commentator. Are they a technical user who fits the above profile I describe? If so, take what they say with a grain of salt. While it is often a good idea to listen to people who have more knowledge about a particular topic, in this situation their old world 20% viewpoint may not be relevant if you are a new world 80% user.

Apple iPad – Home Run or Strikeout? Part 2: Dawn of the Appliances

I’ve talked to many people over the years about my vision for the future of computing. In a nutshell, I feel that the computers of today are entirely too complex. Advancements in technology will allow computers to evolve into much simpler devices. I’ve used the term “appliance” to describe these simpler future computers. I believe appliance computers will be more like information portals than the general purpose personal computers we have today. Like the appliances we think of today, future appliance computers will be ubiquitous, they will serve more specific functions, and most importantly they will be extremely easy to use and much more reliable. Apple has certainly started down this road with the Apple TV, iPhone, and iPod Touch. Now, I believe the iPad will be the first device that will firmly begin to entrench the idea of appliance computing into the mainstream.

What makes the iPad more like an appliance than a PC? As I mentioned in part 1 of this series, the size, weight, and long battery life of the iPad make it already seem like an appliance from the future. Because iPads won’t be sitting on a desk like a desktop PC, or need to be attached to a charger for long periods of time like a laptop, the iPad will be a lot more accessible to their users – similar to appliances of today. Additionally, the streamlined Touch operating system of the iPad make means users will be using it in a more concise manner. I think users will pick up their iPads to perform fairly tasks at hand – again like an appliance. Finally, we expect reliability from our appliances and believe they will simply work when we need them. We don’t put up with “crashes” or odd behavior from appliances like we’ve become accustomed to with computers of today. The fact that the iPad does not have hard drives or fans will make it more reliable from a hardware standpoint and again the Touch OS ensures reliability from the software side. I don’t expect that the iPads will be “perfect” from a reliability standpoint, much as the iPhone and iPod Touch are not perfect, but compared to most computers of today, they are extraordinarily reliable.

By my criteria, appliance computers need to be ubiquitous. I believe the iPad will almost undoubtedly see widespread adoption. The low cost of the iPad and momentum that Apple has from the iPhone and iPod Touch will almost certainly assure that the iPad will gain a foothold in the market. I expect that early adopters will form lines at Apple retailers just like with the iPhone. From there, I believe the iPad will start eating into the low-end of the personal computing market – but not just in the netbook/laptop market. I think the iPad will also put dents into the low-end desktop market. Why would “grandma” spend $500 for a cheap desktop PC along with all the cables and complexity (not to mention low-quality) when she can spend $500 for an iPad? She’ll be able to do everything she wants and more in a simple device that doesn’t take up a lot of room and can be carried all around the house.

In addition, I can see that the iPad will grow the overall market of personal computing devices. The trend is already for multiple computer households. The demands of kids and family members to get access to the Internet have pushed the growth of multiple computer families. However, multiple computers means significantly higher complexity. The low cost and simplicity of the iPad will allow families to buy and make use of multiple iPads a lot easier than they can buy and setup multiple desktop or laptop computers. Many families who will not purchase multiple computers will purchase multiple iPads. This will allow the iPad to grow the computing market in a way the PC of today can not.

What I see for the future is the desktop and laptop computer as we know them shrinking into niche products. I can see that many homes will have probably just one main desktop or laptop computer (if needed) along with several iPad-like devices. As the iPad improves, it is entirely conceivable that the market for the general purpose computer of today will shrink down to only graphic artists, engineers, computer software developers, photographers, videographers and other highly technical users. This won’t likely happen overnight, but I feel the landscape of the computer market in the next five or ten years will be significantly slanted towards appliance computers like the iPad.

Of course, this transition won’t come without significant grumbling from those who are invested in the PC market of today. Not surprisingly, those are the people who are already downplaying or criticizing the iPad – just like they did the iPhone. I will respond to those criticisms in part 3 of this series, coming soon.

Apple iPad – Home Run or Strikeout? Part 1

Now that I’ve had time to study the iPad, read comments by others, and contemplate it all, I am ready to give my thoughts and opinions on this “magical device”. Because I have a lot to say, I will be breaking it down into at least three articles to make it a little easier for you to digest. I will begin with talking about the iPad from a hardware and software standpoint and how I think it will fare in the marketplace.

As usual, I will not go into a lot of detail on the features of the iPad. All the features and tech specs are available at Apple’s iPad website, which if you haven’t taken a look at, I recommend you do so right away. Instead, I will discuss some features which are the most important to this device. The iPad is in some ways a brand new type of device. In other ways, it is an improvement on previous tablet computers. There are a few main differences between the iPad and previous tablet computers which are critical to note.

The first is that the iPad’s main interface is a touchscreen that can be used without a stylus. While the iPad can be used with a keyboard attachment or a wireless keyboard, the majority of interfacing with the device will be by touching the screen with one’s fingers. Previously, most tablet computers required the use of a stylus, which was inconvenient as they could be easily lost. The iPad requires no such accessory for its use, keeping in line with Apple’s goal of creating products that are as simple to use as possible.

The second and most important distinction is that the iPad uses the same operating system as the iPhone and iPod Touch (which I will henceforth refer to as the Touch OS). Most previous tablet computers used the Windows operating system and some custom tablets used the Mac OS. Either way, these operating systems were designed for desktop computing. Desktop computers, and by extension, laptop computers have a keyboard and mouse as their primary interfaces. As evidenced by the lackluster sales of previous tablet computers, operating systems and software designed for desktops did not translate well to devices that used touch interfaces. Apple’s approach with the iPad was the to take an operating system that was designed for a small touchscreen and scale it up to a bigger screen. It appears that this approach will be a success from a usage standpoint. The ease of use that the iPhone and iPod Touch are known for seem to carry over to the larger iPad.

The final differences revolve around the size and battery life of the iPad. Previous tablets were the size and weight of laptops and often were laptop/tablet hybrids with keyboards and a pivoting screen. The iPad is only 1.5 pounds and is only half-an-inch thick. While the smaller size and weight may not seem like a big deal, the reduced size and weight of the iPad will make it very easy to carry around. As well, the 10 hour battery life means that the iPad will spend less time on a charger. All this will result in the iPad being more accessible to their owners which will result in much greater overall usage of the devices. The more they are used, the more their owners will become accustomed to and then attached to their devices. I’ll speak more to the “impulsive” appliance-like nature of the iPad in my next article.

So will the iPad be useful for most users? Realistically, most computer usage today revolves around the core functions of the iPad: web browsing, e-mail and digital media (photos, video, music). Throw in contacts, calendar, notes, and mapping capability and it is a well rounded device up to this point. The next big feature is the iBooks app and store, basically turning the iPad into an electronic book reader like an Amazon Kindle. This is a potentially “killer app” and one I will write at length about later. Finally, the iPad can run virtually all the apps from the Apple App Store.

Even before it hits the market, the fact that the iPad already has a very large pre-existing library of apps gives it a solid start. I think most users will find the iPad very useful and it will likely become a hit like the iPhone and iPod Touch have. But the iPad is a new type of device and it will not replace the personal computer – at least not yet. I will talk about this more in part 2 of this series so stay tuned.

It's All About the Touch

Now that the same operating system that is used on the iPhone and iPod Touch will be used on the iPad, I officially declare that Apple must name the operating system something besides “iPhone OS” – which itself was never an official name. Up to this point, to be completely correct, we have had to refer to the OS as the iPhone/iPod Touch OS, or something along those lines. This was quite awkward. And it will be quite a bit more awkward if we now need to say iPhone/iPod Touch/iPad OS.

Therefore, I suggest that Apple use “Touch OS” for all their touch devices. I think this makes sense because the defining feature of all these devices is the touchscreen interface. From this point on, I will refer to the OS as the Touch OS and I suggest that all authors do the same. If you think this is a good idea, spread the word and let’s see if we can make it stick! Be sure to leave a comment as well.

When I came up with the idea, I did a quick search to find out if anyone else had this idea or if the name was already taken by another operating system. I did not find that the name was already in use, nor did I find that anyone had the exact same idea. I did find that someone had a similar idea almost two years ago. They suggested “Touch OS X” at the time, because the operating system was derived from Mac OS X. So to be fair, I thought I’d give them props here.

State of the … iPad?

Unless you’ve been living under a rock, you know that Apple today introduced their tablet computer, the iPad. I am researching everything about the iPad and will have a write up soon, so stay tuned.

Until then, ponder this. Today is also the State of the Union address. I wonder which media event will have generated more buzz by the end of the day: Steve Jobs and the iPad announcement or Barrack Obama and the State of the Union address. It will certainly be an interesting barometer on the state of technology (and Apple) in our society.

A Major New Product

Apple reported yet another record-setting quarter today, which you can read all about at this link on Apple’s web site. While impressive, one quote in particular should be noted. Says Steve Jobs, Apple CEO, “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”

So whatever is released on Wednesday, we can be sure it is going to be a significant announcement. Add to this the findings by an analytics firm of an unknown hardware device that runs the as yet-unreleased iPhone OS 3.2 and it seems likely that the new product is a mobile device of some sort. The analytics firm reports that they believe the new device is a tablet, citing in part that the applications being tested on the device are falling in line with what is expected the rumored tablet to feature, showing a strong tendency towards news, books, and media consumption.

I would suggest that if you are considering a purchase of a laptop, netbook, or some sort of mobile device, wait at least until the dust settles at the end of this week. I’ll certainly be posting more after I’ve had time to analyze whatever is announced on Wednesday.

It Might be a Paintball Gun?

Apple has officially confirmed a January 27th event, 10 AM Pacific time. They have sent out invitations with a paint splattered theme, sparking speculation over exactly what that could mean. The invitation, pictured below, doesn’t exactly say “tablet computer” to me. But if Apple is releasing a tablet computer, maybe there’s going to be some sort of “finger painting” app that shows off pressure-sensitivity features or something. Or maybe they just wanted a visual representation of the “creative process”. Like I said before, tablet or not, all evidence points towards something really big, so pay attention on the 27th.

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January 27th … Don't Miss It!

All evidence available leads to the conclusion that Apple will be hosting a “media event” on January 27th. What exactly they will be promoting at that event is still not clear, but all signs point to something very big. Internet rumor sites are buzzing loudly about an Apple “tablet” computer of some sort. Certainly, this could be the next big thing from Apple, so don’t stray too far from your computer, phone, or TV on that day. You may want to tell your kids or grandkids where you were when Apple made their announcement on January 27th … or not 🙂

Windows 7 … Not for Families Anymore

When Windows 7 was released, one of the most popular offerings was the Windows 7 Home Premium “Family Pack”, which allowed users to purchase three Windows 7 Home Premium upgrade licenses for $150. This was a significant discount as compared to about $120 per upgrade. As expected, it was one of the most popular offerings.

Microsoft said that the deal would run only while supplies lasted. However, I don’t think anybody thought that supplies would only last until about December 1st – just barely over one month from the October 22nd launch of Windows 7. And many stores report that they were out of the Family Packs weeks ago.

Not surprisingly, a major backlash has developed. Many people believe that Microsoft didn’t actually run out of supply, but rather intentionally killed the offer just prior to the beginning of the holiday shopping season. Regardless of the reason, this could turn out to be a significant PR black eye for Microsoft. As Microsoft is still vulnerable right now from its Vista hangover, angering customers around the holiday season could hurt the adoption of Windows 7 in the consumer market. Since many pundits feel that Microsoft is extremely vulnerable in the consumer market, this issue could quickly snowball. It will be interesting to see if Microsoft reverses course and just how soon they do it.

I Wonder Whose Idea This Was …

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If you’ve been watching any TV in the last few weeks, you’ve most likely seen Microsoft’s ad campaign for Windows 7 – where supposedly real people claim that various features in Windows 7 were their idea. Cute, but I think that Microsoft would do better simply showcasing all those new features. Perhaps that speaks volumes in and of itself.

But I digress. A recent study shows that Windows 7 is practically just as susceptible to malicious software as previous versions of Windows. As I’ve said many times before, the “elephant in the room” for Microsoft is the ever-escalating issue of viruses, spyware, and all other forms of malicious software that all versions of Windows is vulnerable to. All the bells and whistles in the world won’t do much to change the growing perception among consumers that Windows is inherently insecure. But there’s not much Microsoft can do about it without drastically affecting backwards compatibility. Which is why Microsoft will continue to sidestep the issue – and why many of their users will continue to sidestep to other platforms.

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